SALES TRANSFORMATION

THAT UNLOCKS COMMERCIAL EXCELLENCE.


PERFORM |
RISE | PACE

 

Compose Sales Partners is a practitioner-led transformation practice, built on two decades of senior commercial leadership across global consultancies, technology, telecommunications, software and information businesses. The mission is unchanged from day one: give organisations the operating foundations that lasting sales growth depends on.

We work with organisations whose commercial ambition has moved ahead of their sales operating model and infrastructure. That means go-to-market design, operating model definition, process redesign, enablement and pipeline programmes, and the execution rhythm that holds all of it together.

Everything runs through the COMPOSE Sales Model®: six core transformation pillars, three delivery frameworks and a diagnostic that separates the problem you have from the one you think you have.

We diagnose, we design, we build alongside your team and then we hand it over working.

Most sales transformations fail. The industry has been transforming the wrong thing.

You have probably done this before. New CRM, new methodology, a kickoff to launch it, and six months later the platform is live, the training is complete, and the forecast still moves right every quarter.

That is not a failure of execution. It is what happens when a technology project gets called a transformation. Nothing touched the thing that was actually broken, because sales performance is not one problem. It is how you sell, how you are led, how your people are supported, and how the business is run underneath all of it. Those four move together or they do not move at all. Fix one and the other three pull it back.

Real change means addressing all of them, in the right order, without missing a quarter. That is harder than buying software. It is also the only version that holds after the programme ends.

Built on the COMPOSE Sales Model®

The COMPOSE Sales Model® is how we work with every client. We start by understanding where you stand across all six areas, then focus on what is actually holding you back. Nothing off-the-shelf, nothing generic.

The diagnostic

Where you stand today, looked at honestly.

The six pillars

The six things every strong sales organisation gets right.

The frameworks

How we deliver the change.

Sustained outcomes

Leadership capacity that lands the change.

We do three things.

We do three things. We help you diagnose and plan, we design and deliver the transformation, and we stay close to advise and coach. Simple to follow, and built to hold.

Diagnose and plan.

We establish what is needed to accelerate commercial performance, across execution, infrastructure, capability and behaviour. The opportunity sized, the priorities set, and a plan the business can move on.

Design and transform.

We help you through the transformation across sales strategy, operating model, people, operations, culture and experience. All the parts that must change, done collaboratively with your team.

Advise and coach.

We work alongside senior leaders before, during and after the change, wherever support is needed. Available as a standalone coaching relationship, not only alongside delivery.

20+ years

running and rebuilding sales inside some of the world’s largest businesses

200 to 2,500+ sellers

in the organisations we have transformed

Most sales transformation delivers activity, not the number. Not because the work was poor, but because performance is owned in pieces, and a gain in one part is quietly absorbed by a constraint in another. We work the system as one, combining deep sales domain expertise, AI and practitioners who have owned the outcome, so value shows up while the change is happening, not after it.

Umar Gill

Managing Partner

Thinking for sales leaders who want more than surface-level change.

Practical perspectives on sales process, pipeline, enablement and the operating systems that turn strategy into consistent execution.

Selected Case Studies

Transformation across regions.

Experience across EMEA, the Americas and APAC, in both single-global and federated regional operating models.

Sales transformation that lasts. Let’s talk about yours.

The best first step is a simple conversation about where your sales organisation stands, and what to fix first. No pressure, no pitch.