The process, tools, data, and cadence that run the sales engine.
We work on the sales side, up to the point work is won. What happens after, in finance and operations, we leave with them.
Sellers spend too much time on admin and not enough selling. Data cannot be trusted. Forecasting is an art, not a science. CPQ is slow, approvals leak, the tech stack has sprawled. Compensation drives the wrong behaviour. The rhythm of business is a series of disconnected meetings rather than a connected operating cadence.
A Pillar Engagement is a discrete, scoped transformation engagement against one of the three COMPOSE frameworks. The frameworks are not generic capability areas. They are the proprietary, codified ways we deliver. Each one anchors a different layer of the commercial system, and each one is a real, commissionable service in its own right. Three Pillar Engagements are offered. You can commission one, or sequence two over time. They share a common shape:
What we work on is calibrated to what the assessment surfaced, not a templated rollout.
Focused enough to land, long enough to embed.
We lead the work. Your team owns the outcome.
No hand-off to junior consultants.
Fix the process. Sort out the systems and data. Build one source of truth. Set the operating rhythm. Build the operations function itself, where you need it.
Revenue infrastructure (process)
Lead management, opportunity management, quote management (CPQ, pricing, discounting, approvals), contract negotiation, order completion, forecast methodology. Plus account mastering, product mastering, territory management, white space analysis, commissions design, and data discipline. Explicitly scoped out: order management, fulfilment, revenue recognition, cash collection. These are finance and supply territory.
Revenue infrastructure (architecture and tools)
The full sales stack designed and architected: CRM, CPQ, enablement platform, conversation intelligence, revenue intelligence, sales engagement, ICM/SPM, guided selling, AI platform, marketing automation, analytics/BI. We design and architect. We partner with implementation specialists for build.
Sales execution (rhythm of business)
Weekly forecast cadence and forecast call discipline. MBRs and QBRs. Account planning and reviews. Partner business plan reviews. Pipeline and demand-gen reviews. Sales 1:1s, sales management coaching, performance management. All underpinned by a single source of truth.
A clean, repeatable process with forecasts you can trust, connected systems and clean data so people sell instead of doing admin, and a rhythm that runs the business off one set of numbers.
Sales technology operates whatever process it is pointed at, including a broken one. And very few of those processes were badly designed: they were designed once, then amended stage by stage until the accumulated complexity broke the engine underneath execution. RISE rebuilds how the work actually runs, restores the data and cadence beneath it, and uses the stack to hold it there.
CEO
Entry point. Assesses the whole system. Scores the commercial organisation across all six pillars and surfaces what to address first.
What COMPOSE is. The six interconnected components of a high performing sales organisation. Each coloured segment represents one pillar.
How we deliver. PERFORM, PACE, and RISE. Each anchored against a different layer of the commercial system, shown in the outer ring.
Commissioned individually or in combination, depending on what the diagnostic surfaces.
Process Design and Rhythm of Business
Designing the sales-side lead-to-cash process and the cadence that runs it. Lead management, opportunity management, quote management (CPQ, pricing, discounting, approvals), contract negotiation, order completion, and forecast methodology. The weekly, monthly, and quarterly rhythm of business that holds the organisation to it. Forecast cadence and call discipline (commit, best case, pipeline coverage, conviction-based, AI-augmented). MBRs, QBRs, account planning reviews, partner business plan reviews, pipeline and demand-gen reviews, sales one-to-ones, and management coaching. The output is a defensible, measurable, repeatable process and the cadence that compounds it into performance.
System, Data, and AI Architecture
Designing and architecting the front office stack as a connected system. CRM as the spine, with configure-price-quote, contract lifecycle and digital signature, enablement platform, conversation and revenue intelligence, sales engagement and cadenced outreach, incentive compensation management, partner relationship management, marketing automation, lead management, and the analytics and BI layer designed together. AI woven across the stack rather than bolted on. Agents positioned alongside, doing the work the architecture frees them to do. Data mastering, governance, and the single source of truth that leadership can run the business from. We design and architect. We partner with implementation specialists for build.
Sales Operations Function Design
Designing the Sales Operations function itself. Organisation design, role architecture, and capability model for the function. Operating model and governance with the commercial organisation. Business partner model, escalation paths, and decision rights. Hiring framework and capability roadmap. Performance metrics for the function itself. The output is a Sales Operations function structured to professionalise the commercial engine, not a back-office team chasing data requests.
The process, tools, data, and cadence that run the sales engine.
We work on the sales side, up to the point work is won. What happens after, in finance and operations, we leave with them.
Sellers spend too much time on admin and not enough selling. Data cannot be trusted. Forecasting is an art, not a science. CPQ is slow, approvals leak, the tech stack has sprawled. Compensation drives the wrong behaviour. The rhythm of business is a series of disconnected meetings rather than a connected operating cadence.
Fix the process. Sort out the systems and data. Build one source of truth. Set the operating rhythm. Build the operations function itself, where you need it.
Lead management, opportunity management, quote management (CPQ, pricing, discounting, approvals), contract negotiation, order completion, forecast methodology. Plus account mastering, product mastering, territory management, white space analysis, commissions design, and data discipline. Explicitly scoped out: order management, fulfilment, revenue recognition, cash collection. These are finance and supply territory.
The full sales stack designed and architected: CRM, CPQ, enablement platform, conversation intelligence, revenue intelligence, sales engagement, ICM/SPM, guided selling, AI platform, marketing automation, analytics/BI. We design and architect. We partner with implementation specialists for build.
Weekly forecast cadence and forecast call discipline. MBRs and QBRs. Account planning and reviews. Partner business plan reviews. Pipeline and demand-gen reviews. Sales 1:1s, sales management coaching, performance management. All underpinned by a single source of truth.
A clean, repeatable process with forecasts you can trust, connected systems and clean data so people sell instead of doing admin, and a rhythm that runs the business off one set of numbers.
Commissioned individually or in combination, depending on what the diagnostic surfaces.
Process Design and Rhythm of Business
Designing the sales-side lead-to-cash process and the cadence that runs it. Lead management, opportunity management, quote management (CPQ, pricing, discounting, approvals), contract negotiation, order completion, and forecast methodology. The weekly, monthly, and quarterly rhythm of business that holds the organisation to it. Forecast cadence and call discipline (commit, best case, pipeline coverage, conviction-based, AI-augmented). MBRs, QBRs, account planning reviews, partner business plan reviews, pipeline and demand-gen reviews, sales one-to-ones, and management coaching. The output is a defensible, measurable, repeatable process and the cadence that compounds it into performance.
System, Data, and AI Architecture
Designing and architecting the front office stack as a connected system. CRM as the spine, with configure-price-quote, contract lifecycle and digital signature, enablement platform, conversation and revenue intelligence, sales engagement and cadenced outreach, incentive compensation management, partner relationship management, marketing automation, lead management, and the analytics and BI layer designed together. AI woven across the stack rather than bolted on. Agents positioned alongside, doing the work the architecture frees them to do. Data mastering, governance, and the single source of truth that leadership can run the business from. We design and architect. We partner with implementation specialists for build.
Sales Operations Function Design
Designing the Sales Operations function itself. Organisation design, role architecture, and capability model for the function. Operating model and governance with the commercial organisation. Business partner model, escalation paths, and decision rights. Hiring framework and capability roadmap. Performance metrics for the function itself. The output is a Sales Operations function structured to professionalise the commercial engine, not a back-office team chasing data requests.
Pillar engagements usually follow the Diagnostic and can lead into wider programme work or interim leadership where the work needs to be landed inside the business.
Start with the diagnostic, then commission the framework engagement that the evidence calls for.
A practitioner-led sales transformation practice anchored on the COMPOSE Sales Model®.
Copyright © Compose Sales Partners Limited. COMPOSE Sales Partners, the Compose Sales Partners logos, COMPOSE Sales Model is a trademark and service mark of COMPOSE Sales Partners Limited. PERFORM, PACE, and RISE are proprietary frameworks of COMPOSE Sales Partners. Other brands and product names are the trademarks of their respective companies.
