The Diagnostic

Where everything starts. An honest read on where you stand, and what to fix first.
Before we change anything, we find out what is really going on. The Diagnostic is a clear, evidenced look at your sales organisation across the whole picture: strategy and go-to-market, your people and pipeline, and the systems and rhythm underneath.

What the diagnostic actually is

The COMPOSE Sales Model diagnostic™ is a structured organizational capability assessment, refined across two decades of engagements spanning telecommunications, technology, software, media, information services, and manufacturing. It scores the commercial organization across all six COMPOSE pillars — culture, operating model, people, operations, strategy, experience. It surfaces the gaps that matter most, sequences them, and produces a board-ready picture leadership can act on. This is not a survey. It is a structured interview and evidence-based assessment conducted by a practitioner who has run and transformed commercial organisations.

A structured assessment from scope to decision.

The engagement model is deliberately simple. Start with the evidence, shape the work, then build the leadership capacity that keeps the change landed.

01

Scope and mobilise

Agree the scope, target population, and stakeholder list. Mobilise interviews and data requests.

02

Engagement model

How we engage and through what motions.

03

Score and synthesise

Maturity scoring across all six pillars with evidence. Identification of root causes, dependencies, and sequencing.

04

Present and decide

Board-ready readout to the executive team with prioritised recommendations and a clear set of next steps. No commitment downstream required.

What you get

A clear, evidenced picture of where you stand, a prioritised list of what to fix and in what order, a view on the value at stake, and a board-ready summary you can act on.

Why this is the right starting point.

Board-ready, fast, self-contained

Five to six weeks from mobilisation to readout. The output is decision-grade. It anchors the operating model conversation, sequences priority programmes, and equips leadership to commission the right next step with confidence.

It commits you to nothing downstream

The Diagnostic stands alone. You can take the output and use it as you see fit. Commission us, commission someone else, or use it internally. The integrity of the assessment is not contingent on a follow-on sale.

It is the same instrument across every engagement

Whatever shape the next step takes, it is shaped by the same evidenced view. There is no second discovery exercise.

Not sure where to start? This is the place. Tell us what is on your mind.

The most useful first conversation is a structured score of where your commercial organisation stands across all six pillars, and what to do about it.